Why We Invested In Pizza
We’ve built tech companies. We’ve led real estate developments. We’ve pitched investors in boardrooms and elbowed our way through food stalls for deals.
But the move that gets the most raised eyebrows from our investors?
We invested in Sourdough Pizza Bros.
Not just any pizza. Sourdough Pizza Bros. A brand built on ancient fermentation, bold creativity, and a relentless obsession with crust that actually means something.
Now, we know what you might be thinking: pizza? Isn’t the pizza market saturated?
Doesn’t every strip mall already have a “#PapaDough or #DomiNoDough” something?
Sure. But that’s exactly the point.
Pizza Isn’t a Trend. It’s a Behavior.
Let’s start with the numbers:
460 slices of pizza are consumed every second. Every second!
1 in 8 Americans eat pizza on any given day.
94% of Americans eat pizza regularly.
The average American eats 46 slices per year.
Americans eat a third of all pizza consumed worldwide.
About a third of all consumers consider pizza a valid breakfast.
Let that first one sink in: 460 slices per second?
That’s not a fad — that’s infrastructure. Pizza is embedded in our culture, rituals, and lives.
So when we identified the opportunity to invest in a company that wasn’t just another chain… but rather a brand built on fermentation, flavor, and soul… we knew it was worth betting on.
What Makes Sourdough Pizza Bros Different?
We’re not trying to be your 2AM, soak-up-the-suds pizza. We’re not built on gimmicks, fake crusts, or factory shortcuts.
Our dough is aged for 36 hours and backed by a 100-year-old starter.
It’s stretched by hand.
It’s never put into a machine.
It’s built to rise.
Every slice we serve is a conversation between the past and the future — where ancient fermentation techniques meet modern flavors, bold sauces, and a swirl of personality you won’t find in a franchise playbook.
We call it “Crust with a Past. Pizza with a Future.”
And it’s not just about ingredients. It’s about brand.
Voice.
Humor.
Ownership.
Culture.
We’re a company with something to say and the taste to back it up.
So Why Us? Why Now?
Because we don’t just invest in markets. We invest in meaningful and measurable moments, and we are solely focused on serving future entrepreneurs in underserved and overlooked markets.
We invest in things people talk about when they leave the table.
We invest in underdogs with unfair advantages.
We invest in products with ritual built in.
We invest in things that scale not just across ZIP codes — but across identity, story, and community.
Sourdough Pizza Bros isn’t just a pizza brand. It’s a rebellion against the soulless, the soggy, and the same-old.
We exist…
- to serve.
- to prove that a product can be personal.
- to be a startup experimenting how we can support the overlooked and the underserved.
In an era where everyone’s trying to be the next big tech thing, we decided to be something else:
Fresher. Healthier. And built to last.